Sorry, that we have not been posting for quite some time now. We will try to change this and to provide you with new useful information more often.
Today we decided to shed some light on how we and our close partners use links in our inventory to promote websites of small offline businesses, like dentists, accountants, lawyers, restaurants, etc.
Probably we are not going to say anything new here, but we hope that this post will be useful for some of our regular readers.
First rule is that you should not use only paid links, but you should mix them with other link building strategies, like Web 2.0 properties, link exchange, article marketing, etc. Having said this, your paid backlinks can, actually, bring the most value and link juice to your website. The best thing about paid backlinks is that you can find high quality websites, willing to place your links on their pages in one place, which saves a lot of time. We prefer to spend our time on finding new clients and expanding our business rather than spending it on sending hundreds of emails, proposing link exchange or guest posting.
Second rule is that you should not buy all backlinks in one go. This process should be spread evenly over time period. You do not want search engines to see a number of backlinks jump up in one day and then to stop growing. They should see that people keep adding backlinks to your website, which will increase its authority.
Third rule is pretty obvious. You should buy backlinks on relevant websites or on websites in related niches.
Next rule is to try buying links on pages with high page rank and with high page authority. At the same time, you should not buy text links only on pages with very high authority as this will look unnatural. You should also include links with lower page rank and authority in the list of backlinks to your websites.
Finally, we would advise you to try to get contextual, site wide or contextual site wide backlinks. Over time, these types of one way links proved to be the most efficient.
We know that a lot of webmasters afraid to use paid backlinks and nobody can blame them for it. There have been a lot of PR and marketing campaigns against them. But let us show you one example. Imagine that there is an annoying competitor’s website, ranking always higher than yours. What would you do if the statement that your site can be banned for purchased backlinks was true? Exactly, you would go and buy backlinks from tons of low quality websites to make your competitor banned, would not you? So, if it was that easy, than it would allow people to cheat on the system again and again.
There is really should be much more for a website to be banned. And remember that if a website due to be banned, it is usually done manually by a physical person, who would analyse this website and if there is a lot of rubbish content and rubbish backlinks, that it will be a perfect candidate for a ban.
Lastly we want to say that none of the websites, we have been promoting, using our inventory, have been banned or de-indexed. So, now it is really up to you whether you want to waste your time or save it for expanding your business or for spending it with your family. It is up to you. On our side we will answer any questions you probably have.
If you decide to try paid backlinks, you can start really small and to see whether this is working for you. Our system does not charge advertisers for a whole month in advance, so if they decide to cancel links earlier, they will only pay for the time when backlink was physically live. So, there is no reason not to try us. If you still have any doubts, do not hesitate to ask our support for any assistance you need.