There are a lot of debates around this topic and we are also getting questions about why would you buy backlinks? Quite often webmasters think that they are paying too much for text link ads, but they should really think about it in a completely different way.
When you pay for backlinks, you are actually buying a position in search engine results (SERP). So, depending on your niche you can estimate how much a position on the first page of Google or other search engine can bring you in revenue, so you can set a budget for your link building campaign. So, do not think about backlinks purchase as about simple link buying technique, but you are actually buying a position in SERP.
Second most frequent question we get is whether a website, which has bought links is going to be banned or not. The correct answer would be – it is not going to be banned because of bought links. If it was the case, than it would be very easy to get rid of your competition. Simply go and buy text links and you are goint to get rid of your compettitor. This is not the case. There are many factors to get your website banned and the main one would be to have a trash content on your website, then it would be spamy backlinks to your site, which are coming from websites with bad content or links, which look spammy, like massive blog comments, profiles etc.
Another thing, which can mark your website to be banned, is a huge number of one way links to appear in a short period of time. So, if you buy text link ads or build backlinks in a different way, make sure you spread this process over time, so number of backlinks to your website grows gradually.
Last thing we would like to add is that having investigated different tolls, which simulate how Google and other search engines try to identify bought backlinks we noticed that it is more chance to be cought if you buy simple text links on separate pages of a website and it looks more natural, when you have context links or site wide links instead. Because of this we added a capability to buy different text link ads in our system, including simple text links, contextual links and site wide links (both text links and context links).
We hope this article has clarified some of the questions, but if not than feel free to get in touch with our support for further clarifications.