Before we talk about why to buy quality links, let’s look at what the ideal link should be. In the perfect situation, a back link is given to your site naturally from another site probably because the two sites are relevant. In this case, the link is on a normal page and maybe even included in text. If we want to talk in terms of perfection, than a quality link also comes from a site that you’d be proud to be associated with. For example, it would do wonders for your site to get a link from high rankings sites like The New York Times.
If you have a standard site with some text and lots of products, it is going to be hard to get these ideal links. It will also probably be pretty difficult to even get anywhere near the top of the SERPs, especially for competitive niches. That is why it becomes important to buy quality links. When it comes to buying links, you have a lot of different options ranging from the super cheap to the extraordinarily expensive. How do you know if you are buying quality links or not? Basically every SEO and link building company will claim that their links will get you results but there is rarely a guarantee of this.
If you are looking to buy quality links, then you need to find a company that is open about its tactics. In order to understand what you are paying for, you will also have to know what to look for. The most basic rule of link building is quality over quantity. A bunch of dead sites that link to yours will do you no good. Even worse, a link farm can end up costing you rankings. Before buying links, you need to find out a few things. First, what is the site where your back link will be placed? You want the site to be relevant to yours. Next, how many links does the site sell. Now, you want to get into the finer details. See if you can’t have your link placed in the middle of text on a high-ranking page. Avoid buying links that are all listed on a separate page altogether. For every place where you can buy quality links, you will find smaller differences that affect the price. Keep in mind that just a few quality links can make a huge difference in your rankings.