Backlinks4U.com – SEO and Link Building

We have been receiving a lot of requests from our publishers to add a possibility to change a price for backlinks. Previously, it was possible to change the price by sending a request to our support, which was very inconvenient. The reason behind this was to prevent fraud. As we transfer money from advertisers to publishers on a daily basis, having this feature available, could result to ‘bad’ publishers to change the price e.g. from $1 to $1000, so advertiser would have to pay 1000 times more for a backlink on a particular link page.

Many of our users might have noticed that now it is possible to change the price for a text links for existing link pages, so there is no need to send requests to the support to do so. At the same time, to protect our advertisers, the price change will not affect original price for one way backlinks bought on that link page. If, by any reason, publisher wants to change price for existing links, it still has to go via support, so we can approve that change and notify advertisers about it in advance.

We hope you will appreciate this change. We are also hoping to receive more feedback from our users, so we can improve our system.

Getting your website into the top ten positions of Search Engine Results Pages is no easy task. That’s if you don’t know how. This article will discuss the methods I use to keep my site in the top three positions for my chosen keyword phrase.

As most of us know, Google is the world’s biggest and most relevant search engine. The problem is that their algorithm changes on a daily basis, and they won’t tell us what those changes are. Even the engineers at Google are unaware of each individual change, and it’s quite a private affair.

So one day your website is at number one position, the next position ten, or even worse, fall into the sandbox. And once your site gets into the sandbox, I can tell you it’s a lot of hard work to get back into the first page of search results. Your site will be buried with thousands of other sites that nobody will ever find through the search engines. Not unless some drifter goes to page twenty of the results pages.

But fear not, there are some evergreen techniques you can use to maintain or achieve a high ranking. The first I will talk about is content relevancy. Google are big on this one. If you build a site using content generator software and plaster it with Adsense or affiliate program adverts, your site will be picked up as a spam site, and you will be blacklisted forever. Such black hat techniques don’t work these days, as the big G are no dozer’s and their complex algorithm will pick it up. Also, your site would be short lived anyway, and users will not stay around to read the jumbled garbage.

On the other hand, if your site is full of quality content, relevant to the keyword phrase of the user, your site has a better chance of staying in the top ten search engine positions. Therefore driving more targeted traffic to your site and you will make more sales. Visitors will hang around longer, and even refer friends from Facebook and the like. But the snag here is that you must update your site at least once or twice a week. The more pages you have, the more brownie points you earn with Google, and the more reputable your site becomes. Also, your site must not contain misleading or untrue information. Google have actually begun manually reviewing websites and banning those it feels will damage its reputation as the world’s biggest and best. And once your site is banned, it can take many months to get back in, and that’s not guaranteed either.

So the other traffic generating, ranking booster technique I will discuss is the art of link building. This involves visiting numerous high ranking sites and requesting a link back to your site. The more links back to your site, the higher up the search engine ranks you will climb.

Now before I go into how to do this the right way, let’s talk about software that automates this task. A couple of years ago I purchased a program that promised me to get four thousand backlinks within a week. I thought ‘hey – this sounds great’. So fair enough, it got me the links ok. My site was in the top ten results for a month, and then it was banned! It was all down to an algorithm changes that detected this software that automated the backlinks. Google likes backlinks that are made naturally, and it’s advised never to use software for this, it’s just not worth it.

Anyway, the first method I suggest for getting your first bunch of backlinks is to submit your site details to online directory websites. You’ll have to go to each site, register then submit your link. Now unless you pay for having your site advertised in these directories, it can take up to three months for your link to be submitted. So just do a search for ‘free website directory’.

The next form of link building I will talk about is social bookmarking. These are high ranking sites that allow people to recommend your site, place votes and in turn drive traffic back to your site. The top four social bookmark sites I use are Digg, Del.icio.us, Reddit and Slashdot. I advise you only make three backlinks a day, as well as use a variety of titles, descriptions and link back to different pages on your site. This makes it look natural in the eyes of the search engine algorithms, and you remove the risk of having your site banned.

And lastly, the other link building strategy is getting links from Web 2.0 sites. This involves you posting original articles on the sites, with a resource box at the bottom. Now your backlink MUST contain the main keyword phrase of the page you are linking to, or it will be deemed invalid. The main Web 2.0 sites I use are Squidoo, Hubpages, Weebly and WordPress.

Also, you could pay someone else to create all your links, but I don’t advise this because some unscrupulous individuals are using spam software, and you risk losing your place in the search engines.

That sums up this discussion on gaining quality links to your site.

As we all know, Yahoo Site Explorer, the most loved tool of everybody, who knows what search engine optimization and internet marketing is, has been destroyed by Microsoft. It was mentioned about a year ago that it was going to be decommissioned, but no one wanted to believe in it. But it finally has happened and we cannot use this wonderful tool any more.

So, from now on, you cannot check backlinks for your website or for your competitors for free. You can still access Site Explorer if you have a web master account at Bing, but it would be only for your own websites.

If you take a look at SEO forums around the Internet, you will see that everyone is in shock out there. The only thing they are talking about is what kinds of alternatives are available out there and especially what you can find there for free.

Of cause there is nothing there that can compete with what Site Explorer could do for us, but we will show you some free alternatives, which webmasters can use to check backlinks to their websites.

List of free alternatives for Yahoo Site Explorer:

1. Link Diagnostics

First tool, which worth mentioning is Link Diagnostics : linkdiagnosis.com.

This is the best free backlinks checker tool, which we have been able to find so far. It takes its results from Linkscape, so the results are similar to Open Site Explorer.

There are some limitations to it, like, if you want to see all seomoz parameters for each backlinks, then you will have to use Firefox and install an appropriate plugin for it.

Another limitation is, that it uses ajax, so it is not possible to load backlinks data programmatically. Probably you could overcome it, but they have done it a little bit more difficult for us.

2. Blekko

Next free tool for checking backlinks would be blekko.com.

They are positioning themselves as a search engine, aiming to replace Google, but it is definitely too early to talk about it. This website can be used in many different ways and has other Search Engine Optimization tools, but let’s focus on backlinks checker for now.

We thought it could be a good free alternative for those, who uses an automated process for checking backlinks, but after couple of days since yahoo had gone they added an authentication on their website. So, the only way you can use their features is to register and login to their site.

This makes it pretty useless for those wanting to analyse a lot of sites. They also do not have as much information as Yahoo Site Explorer had and quite often they do not have any information for smaller websites, but still it is a nice tool to know.

There are some other free tools available, but we did not see anything, that worth talking about. We are going to investigate some comercial tools in the nearest features, so you will be able to get better understanding on what tools, like Open Site Explorer, Majestic SEO and other can do for you.

Link building services had to definitely change their strategies following the new Panda updates. First will attempt to define what link building is so that we understand how things have changed following the search algorithms updates. Search engines use three criterias to rank website pages. The factors involved in calculating how a page is ranked include on page optimization, the popularity of the page in relation to back links volume pointing to the page and the relevance of the keywords used on the content in the site. All these factors are important but none of them takes a lot of time and study as link building. It is probably the most time consuming exercise undertaken by any webmaster or SEO expert.

To understand how backlinks work, let’s take an example of a road with road signs. Think of the road signs as the backlinks, the more of these signs on the road giving directions to a particular location the easier it is to get to the location and most certainly the more popular the location will be because everyone passing through the roads will have at some point read one of the signs. So with this example search engines think of sites with a large volume of backlinks as being popular and thus give them priority when it comes to retrieving search results. The more backlinks one site has the better chance of it appearing higher on the page ranks.

Another example we can use is if we can think of websites as real estate locations, with the prime city locations with the tallest building as being the most popular and the interior locations as being the least popular. Having that in mind now, let’s imagine that the tall prime buildings have large billboards on them advertising other buildings. The bigger the building the more popular it and so the more people visit the building thus having a lot of traffic.

Now all the people who visit the building will always get to notice the large bill boards advertising other buildings with nice things on sale and the people will definitely make an effort to visit the advertised stores. In trying to differentiate the value of backlinks, let’s think of billboards appearing on tall popular buildings as being more expensive but highly effective in driving traffic to the advertised stores. A small building with a small poster advertising another building is not given much attention as one that appears as a big billboard on the most popular building in town. There is really no better way to explain this other than the two examples above.

The point is, one has to understand that text links aren’t just backlinks sand that some links have more value than other. For instance text links from a web page with page rank 5 have more value than a web site with page rank 1 or 0. So while conducting your link building campaign it’s important to invest in building links from highly ranked websites, otherwise all your efforts will not produce much reward. For this reason companies providing link building services offer professional link building campaigns that over time will bring your site to the ranks that you desire and that is top ranks. Take note that link building is not something you do overnight and wait for results. It takes strategic planning, and should be done over a period of time so as not to raise flags to the search engines.

Most websites get flagged and banned by the search engines when they suddenly build high back link volumes over a short period of time. Let’s say, the last time the spiders crawled the internet to look for new content your website was indexed as having 20 inbound backlinks, 3 days later your site has 10,000 inbound backlinks, definitely your site will raise eyebrows, the search engines like to be fair and one thing they don’t like is to be cheated so having done that you could face a penalty of being ignored by the search engines which will definitely be costly to your business.

Following the recent Panda updates link building has tremendously changed and some of the traditional link building strategies don’t have any more relevance and for this reason don’t make any more guesses, employ a link building services company to plan and conduct an effective link building campaign for your website.

There are a lot of debates around this topic and we are also getting questions about why would you buy backlinks? Quite often webmasters think that they are paying too much for text link ads, but they should really think about it in a completely different way.

When you pay for backlinks, you are actually buying a position in search engine results (SERP). So, depending on your niche you can estimate how much a position on the first page of Google or other search engine can bring you in revenue, so you can set a budget for your link building campaign. So, do not think about backlinks purchase as about simple link buying technique, but you are actually buying a position in SERP.

Second most frequent question we get is whether a website, which has bought links is going to be banned or not. The correct answer would be – it is not going to be banned because of bought links. If it was the case, than it would be very easy to get rid of your competition. Simply go and buy text links and you are goint to get rid of your compettitor. This is not the case. There are many factors to get your website banned and the main one would be to have a trash content on your website, then it would be spamy backlinks to your site, which are coming from websites with bad content or links, which look spammy, like massive blog comments, profiles etc.

Another thing, which can mark your website to be banned, is a huge number of one way links to appear in a short period of time. So, if you buy text link ads or build backlinks in a different way, make sure you spread this process over time, so number of backlinks to your website grows gradually.

Last thing we would like to add is that having investigated different tolls, which simulate how Google and other search engines try to identify bought backlinks we noticed that it is more chance to be cought if you buy simple text links on separate pages of a website and it looks more natural, when you have context links or site wide links instead. Because of this we added a capability to buy different text link ads in our system, including simple text links, contextual links and site wide links (both text links and context links).

We hope this article has clarified some of the questions, but if not than feel free to get in touch with our support for further clarifications.

We have been asked many times to add an ability to buy sitewide text links, so we have worked hard to add this ability for our advertisers.
Now you can buy four types of backlinks, which are listed below:

• Simple text links
• Context links
• Site-wide simple text links
• Site-wide context links

To learn more about buyind sitewide backlinks, read our how to buy backlinks guide, which explains all the steps you need to follow to buy different types of text links.

Backlinks are one of the most basic forms of search engine optimisation that determines how high your site is ranked on search engines. To put it simply, a backlink is a hyperlink leading to a part of your web site, showing the content you have there.

The parameters of backlinks are one of the most important factors that Google uses when sorting out page rankings. Other search engines use backlinking too to sort sites out, but seeing how Google holds most of the search engine market, this tells how much good backlinking is important. Not so long ago when Google was fresh, it was enough for you to ask another webmaster to link to your content and he would link back to you and that would give both of you a bit of a ranking boost, but Google has grown smarter over the years and now web crawlers can recognize backlinks that are used in this way, and not as part of quality of content.

Also, the rankings of the site that you are getting linked from used to not be important, but now that and the volume of traffic coming in through that link are key factors in determining page rankings. It is much better to have 10 high quality backlinks then 100 of low quality ones as far as Google is concerned, and that’s what makes social and viral marketing so important, it gives you a good ranking boost and lets you have plenty of internet exposure, giving you a chance to present your ideas or sell your products to more and more people.

While backlinking is something you will definitely get if you pay for a quality SEO, with some effort and social interaction, you can do an average job yourself, it just takes time and a lot of effort.

Since SEO is fast becoming one of the most important aspect of the internet marketing, a popular blogger or manager of a web site has a chance to earn a lot of money with very little effort. Most popular bloggers sell text links for well over 100$ per month per link, and that is an amount of cash that can really pile up if you manage to give a lot of traffic to the site you are linking to. There is a fine line you need to walk if you want your site to keep high position on the site rankings and retain high value for those that would buy text links.

Selling text links is pretty easy; all you need is to make a section on your web site that is titled “popular links” or something like that, and you have yourself a place to start. Before you start looking for someone that you can sell text links to, make sure you know how much traffic can you offer and how high your site is ranked, that is something that can really affect your income if you think about earning cash this way.

The thing is, you want your content to be similar to what you are linking to, and you also want to avoid turning your site into a link farm, that’s the fine balance I was talking about. Make sure you keep up with the rules Google and other search engines place as far as design and keywords are concerned, or you will find yourself in a pickle that will damage your ratings. If you can pull that off, with a bit of research and patience you can get yourself a lot of money.

While marketing was pretty important part of the business even before information era came to be, now it’s more important then anything else, even the quality of your product is not enough to keep you afloat if you do not know how to make sure the word about your product reaches the customers. Easiest way to get to the customers is online, and to make sure you have high internet presence you have to use various search engine optimization methods.

SEO market experts are fast becoming one of the highest profile experts in the marketing world. They know all the knicks and knacks of the internet and can do a lot to make sure that your product reaches plenty of people. Of course, search engine optimization is by no means an easy task, usually behind those people there is a fine oiled up team that is day and night learning more and more about how internet evolves and are using that knowledge to benefit their customers.

The best part of a successful search engine optimization is that it’s pretty much self sustaining. Once the site of your product reaches top of the page when people use keywords describing your product, it is more then likely to stay there are traffic to your site increases, creating a positive feedback that will get you even more customers – that is all what you can get if you hire a professional SEO team to work for you and your product.

Recently we have had a lot of requests to make it possible to amend anchor textsfor existing backlinks.

We have added this ability, so when you view text links to your target page, you can simply click on existing link text and this will initiate inplace editor, so you can update text for the selected backlink.

At the monment this is done for ‘text links’ only and we will add this feature for ‘context links’ shortly.