Backlinks4.com – SEO and Link Building

When it comes to putting your website in the top couple of them on a certain
topic, you need to know your way round SEO. Search engine optimization is
crucial to getting traffic to your website and it includes several tactics that
you can find explained elsewhere. In this particular article, we will focus on
only one SEO tactic and those are one way links. In principle, it couldn’t be
any simpler.

One-way links are those links that link to your site from sites
and these sites don’t receive a link from your website. They are regarded as
quite important when it comes to ranking sites on search engines and they are
based on the principle that the content on your website must be real original,
interesting and relevant if there are people and websites that will provide a
link to it without asking for anything in return. They will also directly
forward traffic to your site from the sites where you have links.

There are a couple of ways to get these famed one way links and you will get
the general idea in further text. The easiest and the most hustle-free and
honest way to get one way links is by creating a useful, interesting and
exciting website that will attract other webmasters who will then link to it.

You can also submit your website to major directories like Yahoo for example,
in the appropriate category of course. You can also find sites with material
relevant to yours and ask them to publish some of your content and link to your
site. You may also target specific directories that are directly relevant to
your topic. You can also consider buying text link ads, but that costs money
and can be tricky. Have fun with it!

SEO services are becoming an integral part to major websites. Despite the
advances and growing knowledge of search engine optimization, not all sites are
utilizing these tools yet. While every webmaster would like his site to be
number one on page rankings, one should look at the broader picture before
hiring SEO services.

The first question to ask before hiring SEO services is, “How will improved
page rankings help my business?” For sites in competitive online sales
businesses, the answer is pretty clear. If your website sells shoes, just going
up from number 11 to 10 in page rankings for the keyword “women’s leather
tennis shoes” can drastically increase traffic and potential sales. For smaller
businesses, hiring a staff of SEO experts is not cost effective. It is better
to hire outside SEO services who will give your site an extra boost to get you
up to the top of the page rankings.

The best time to hire SEO services is when your website is just starting or you
are doing a major redesign. This will give you the chance to optimize your
entire site to a certain audience. Keep in mind that SEO services alone will
not necessarily get you results! SEO is about getting your site to the top of
the page rankings. Once the traffic starts coming, it is up to you to provide a
useful site or service to keep the traffic coming back and get visitors to
perform certain actions (buy something, click ads, etc).

When choosing SEO services, you will first want to consider whether local SEO
or an international approach is better for your business. Make sure to ask the
SEO services about their previous work, their techniques, and the short and
long-term results they expect to see.

Anyone serious about SEO and getting their site to the top knows that a link building service is necessary- at least for newer sites and sites that need an extra boost. It simply takes too much time and resources to build up enough back links by yourself or to wait for your low-ranking site to get back links naturally. A good link building service will provide you with the quality links you need to get your site up in the SERPS and increase traffic and results. However, a new link building service appears every single day online. You should be skeptical of these and take caution before choosing a service to use.

The best way to determine if a link building service is legit or fake is to check its rankings. After all, these companies are supposed to be professionals and be able to get results. If the service’s own site cannot rank well for their keywords and niche, then they probably won’t be able to help you! Also, link building services which can be physically contacted are usually more reliable than those which exist only online and offer no support.

You want to make sure that you know exactly what you are getting for your money. A good link building service will give you original links, not duplicate links that search engines can spot. They will also offer different types of links such as though placed in text which are much more valuable to SEO. Expect a quality service to have done its research and be able to provide data on which strategies could work for your website. Of course, price is going to factor into your decision for choosing a link service. Just remember that you get what you pay for and a few quality links are worth more than hundreds of useless ones.

As per many requests we have added a payments page for advertisers. Now our advertisers can view all payments they have made to us to buy backlinks to their sites.

We are trying to do our best to improve our services. Please do not hesitate to ask us for new features.

There was a small problem with backlinks validation for links with spaces before or/and after ‘=’ sign in href attribute. Now links with the following format are validated properly: <a href = “http://yourdomain.com”>link text</a>. Please note that this was important for link pages with manual text links placement.

Please, let us know if you want any other improvements or features to be added.

This is the magical question that all webmasters would like a clear cut answer to: how to improve search engine rankings. There are many ways to get your site up there on the search engine result pages (SERPs). However, these ways are constantly evolving as the search engines stay ahead of all the SEO masters trying to trick their way to the top. In reality, the only way to improve search engine rankings is to have a great site that is worth being on the top of the SERPs. Again, there is NO WAY to fake your way to the top but there are some tactics that will give you an advantage.

The first tactic to improve search engine rankings is keywords. You want to make sure that you are targeting relevant keywords in a natural way. Some SEO experts claim that 2-3% is the ideal amount for keywords to appear and more than this will cause ranking deductions. We will never know for sure because the search engine algorithms are a masterminded mystery. We do know, however, that search engine rankings love long tail keywords. That means using entire phrases to improve search engine rankings rather than just one or two words. Try to think about how someone would find your site if they were searching for it. No one types in one-word searches anymore!

After keywords, link building is one of the most important aspects for improving search engine rankings. Each link that comes to your site is like a vote of popularity. However, not every single link has the same power. The goal is to get links from sites that already have good rankings. This is logical: if a highly-ranked site is linking to you, then you are probably also worth high rankings. After these two steps, the tactics get a bit trickier and more detailed such as customizing titles, minding site structure and creating a site map. When it comes to this end of improving site rankings, you are better off consulting the pros.

Then comes the last and most important part of getting your site on the SERPS: traffic. Without visitors to your site, all the work you did to optimize your site will be for nothing. As said before, the only way to genuinely improve site rankings is to make a great site that people want to visit. All the other tricks are just to get people to the site- it is your job to keep them coming back and the traffic growing naturally.

Link building is one of the most time consuming and tedious parts of search engine optimizing.  It is also, however, one of the most important aspects when it comes to getting your site in the SERPs.  Not so long ago, the solution for webmasters to build up a large amount of strong quality links was to swap reciprocal links.  While none of us really know the exact mechanisms of the Google algorithm, we do know that reciprocal links aren’t worth one way links.  Some webmasters try to get around this with three way links but, really, don’t they realize that the search engines can spot these?  If you want to get back links to your site, there are several ways to do it.  Surprisingly, to buy one way links can actually be the cheapest option.

As business people, we know to think on the long-term scale.  While it may be painful to fork over money to buy one way links, NOT buying one way links may actually cost more in the long run.  To understand this, let us look at the other ways of getting one way links to your site.  The first is to make such a great site with lots of information that everyone will automatically want to link their sites to it.  There is a bit of a Catch 22 here though: if no one can find your site because it isn’t in the SERPs, how will they know it is so worth linking to?  While natural one way links are by far the most preferred (and cheapest) method, there is too much SEO competition out there to go about it naturally.

Many enterprising young webmasters set up dozens or even hundreds of bogus sites just for the sake of putting up back links to their main site.  Now we know that the search engines are looking for quality links, not just quantity.  If you want these links to count, the sites they are on have better be great.  You could spend your time making lots of great websites that all link to your main page and sure, you might get up on the SERPs.  However, you are spending a lot of time and resources that should be spent making your main site fabulous (thus drawing in natural one way links).  When you look at the alternatives, to buy one way links is a great option especially for sites that need an extra boost to get them off the ground.

Before we talk about why to buy quality links, let’s look at what the ideal link should be. In the perfect situation, a back link is given to your site naturally from another site probably because the two sites are relevant. In this case, the link is on a normal page and maybe even included in text. If we want to talk in terms of perfection, than a quality link also comes from a site that you’d be proud to be associated with. For example, it would do wonders for your site to get a link from high rankings sites like The New York Times.

If you have a standard site with some text and lots of products, it is going to be hard to get these ideal links. It will also probably be pretty difficult to even get anywhere near the top of the SERPs, especially for competitive niches. That is why it becomes important to buy quality links. When it comes to buying links, you have a lot of different options ranging from the super cheap to the extraordinarily expensive. How do you know if you are buying quality links or not? Basically every SEO and link building company will claim that their links will get you results but there is rarely a guarantee of this.

If you are looking to buy quality links, then you need to find a company that is open about its tactics. In order to understand what you are paying for, you will also have to know what to look for. The most basic rule of link building is quality over quantity. A bunch of dead sites that link to yours will do you no good. Even worse, a link farm can end up costing you rankings. Before buying links, you need to find out a few things. First, what is the site where your back link will be placed? You want the site to be relevant to yours. Next, how many links does the site sell. Now, you want to get into the finer details. See if you can’t have your link placed in the middle of text on a high-ranking page. Avoid buying links that are all listed on a separate page altogether. For every place where you can buy quality links, you will find smaller differences that affect the price. Keep in mind that just a few quality links can make a huge difference in your rankings.

Once newbies to SEO figure out how important backlinks are to your site, a lot of them run out and buy links from every end of the web. After the 1000th backlink and no change in the Google SERPs, they will probably start to rethink your strategy. Let’s face it: there is no way to cheat the Google algorithm. If we could, then the sites with the most money and best tricksters would always come out on top and all of our searches would be completely useless. When you buy links, you shouldn’t be thinking of it as a way to cheat but rather as a way to start networking. Since all businesses, including online sites, are about getting powerful friends, buying links is a bit like making campaign contributions to the right politician. If you are going to buy links, you better make sure that you are networking with the right sites with the power to get you results. Here are tips for when you buy links:

1. Relevancy! Buy links only from sites which are relevant to you own.

2. Do not buy links from sites which already have many paid links.

3. Be careful of buying links which will be labeled as “sponsored” or “paid.”

4. Pay attention to where the backlinks you buy will be placed. If you can buy links which will be placed in the middle of content, this is a big plus. Try to avoid buying backlinks which will be in footers or sidebars. Especially avoid links that will be placed on a separate page. These may be interpreted as link farms by Google!

5. Mind your anchor text. You want to make sure that your anchor text looks natural. You should also be varying your anchor text on every single page from which you buy backlinks.

6. Look at the page ranking of the site for its own keywords. If the site cannot do well for its targeted keywords, then it will probably not help your site.

7. Don’t just buy links for your homepage. You should be getting links which are pointed towards all the pages which are in your website.

8. Don’t focus on page rank while deciding where to buy your backlinks. Page rank is usually not up to date. New pages may have a low page rank but can still provide you with great backlinks, assuming that they are pertinent to your targeted industry.

We have addedd a manual PR checking capability, so now publishers can update PR of their link pages if the page rank has changed for their site or page, but it has not been updated yet in our system.

There are ather features on the way. Please add your ideas in comments.