When you run a business or a service and the main way you reach people is through the Internet, then you will want the best web site as possible. Being the best means that the content needs to be unique, the search terms needs to be in place and the backlinks need to be set up properly. Why do you need all of those pieces to your website to be the best? All of those parts help to get your website to the top of the search rankings, where it will become more visible to a broader audience. And having people see your webpage is why you went in to business, right?
What are Backlinks?
There are some components of the website that you might not understand how they operate or exactly why they are important. Backlinks might be one of those pieces you don’t exactly understand what it is, but your web developer assured you is important in order to keep your page near the top of the search results for your specific niche or industry. Backlinks are ones directed to your site from other sites. The more backlinks you have to your site, the more popular the search engines feel that your site is.
The more backlinks you have that are from valid sources, the better the web spiders will rank your page. And web spiders will check to make sure the backlinks are valid, because their validity will increase or decrease your search engine ranking. Google is becoming more picky on the type of backlinks used, so you will only want to get your from reputable sources. Being able to buy backlinks cheap is a way to keep your site on top of the search engine rankings without spending a fortune.
The links could be from sites within the same industry or they could be to complementary industries or services that would work with your business. As long as the backlinks are valid and working, they will help the SEO of your site to remain towards the top of search engine rankings. Skipping out on having backlinks is not recommended as they help the overall placement of your site on search engines just as much as articles and META information does.
To keep your site fresh and from being penalized by search engines, you will want the backlinks to keep adding on. When you buy backlinks cheap, then the links will be connected to your site and then the web spiders can keep searching it and increasing your page ranking. The more quality the link is, the more relevance is placed to your site. That is why valid backlinks are important to use.
Life Without Backlinks
One can always go without having backlinks on their site. However, when there are no links, then the search spiders will not give it as high of a ranking as another site that does have the proper backlinks. Why? When links don’t come in and out from your site, spiders don’t believe it is relevant as a site and will penalize it by not letting it climb to the top of the rankings. Imagine how well your business will do if it never rises to the top of the search engines on the major pages like Google or Yahoo. Not very well. Businesses thrive and survive when they get moved up to the top of the search listings.
Backlinks are an easy way to add credibility to your site. And if spending a few minutes or even hours can make your page jump from the fifth page to the first page, the difference could be in thousands of new customers or hundreds of new items ordered from your pages. Being higher in the search engine rankings can be the difference in your business thriving and your business struggling for years and then going out of business because the website could never really launch and make it higher on the search page. Backlinks could have been one tool used to effectively bolster your site rankings and keep you in business and thriving.
Backlinks are just one piece of the SEO puzzle used to determine page rankings by the major sites like Google, Yahoo and others. While it is just one piece, it is important to have or else your page rankings will be affected in a negative way. Lower page rankings is never a term that someone wants to hear, especially when it is something they can control by altering what comes in and out of the webpage. Keep all of the pieces of your SEO puzzle in place and use quality backlinks to keep the site relevant and near the top of search engine pages and your business will have success on the Internet for years to come.