Tag - Link Building

The Basis of Backlinks and How They Affect Your Site

Backlinks are one of the most basic forms of search engine optimisation that determines how high your site is ranked on search engines. To put it simply, a backlink is a hyperlink leading to a part of your web site, showing the content you have there.

The parameters of backlinks are one of the most important factors that Google uses when sorting out page rankings. Other search engines use backlinking too to sort sites out, but seeing how Google holds most of the search engine market, this tells how much good backlinking is important. Not so long ago when Google was fresh, it was enough for you to ask another webmaster to link to your content and he would link back to you and that would give both of you a bit of a ranking boost, but Google has grown smarter over the years and now web crawlers can recognize backlinks that are used in this way, and not as part of quality of content.

Also, the rankings of the site that you are getting linked from used to not be important, but now that and the volume of traffic coming in through that link are key factors in determining page rankings. It is much better to have 10 high quality backlinks then 100 of low quality ones as far as Google is concerned, and that’s what makes social and viral marketing so important, it gives you a good ranking boost and lets you have plenty of internet exposure, giving you a chance to present your ideas or sell your products to more and more people.

While backlinking is something you will definitely get if you pay for a quality SEO, with some effort and social interaction, you can do an average job yourself, it just takes time and a lot of effort.

How to Choose a Link Building Service

Anyone serious about SEO and getting their site to the top knows that a link building service is necessary- at least for newer sites and sites that need an extra boost. It simply takes too much time and resources to build up enough back links by yourself or to wait for your low-ranking site to get back links naturally. A good link building service will provide you with the quality links you need to get your site up in the SERPS and increase traffic and results. However, a new link building service appears every single day online. You should be skeptical of these and take caution before choosing a service to use.

The best way to determine if a link building service is legit or fake is to check its rankings. After all, these companies are supposed to be professionals and be able to get results. If the service’s own site cannot rank well for their keywords and niche, then they probably won’t be able to help you! Also, link building services which can be physically contacted are usually more reliable than those which exist only online and offer no support.

You want to make sure that you know exactly what you are getting for your money. A good link building service will give you original links, not duplicate links that search engines can spot. They will also offer different types of links such as though placed in text which are much more valuable to SEO. Expect a quality service to have done its research and be able to provide data on which strategies could work for your website. Of course, price is going to factor into your decision for choosing a link service. Just remember that you get what you pay for and a few quality links are worth more than hundreds of useless ones.

Is it Worth It to Buy One Way Links?

Link building is one of the most time consuming and tedious parts of search engine optimizing.  It is also, however, one of the most important aspects when it comes to getting your site in the SERPs.  Not so long ago, the solution for webmasters to build up a large amount of strong quality links was to swap reciprocal links.  While none of us really know the exact mechanisms of the Google algorithm, we do know that reciprocal links aren’t worth one way links.  Some webmasters try to get around this with three way links but, really, don’t they realize that the search engines can spot these?  If you want to get back links to your site, there are several ways to do it.  Surprisingly, to buy one way links can actually be the cheapest option.

As business people, we know to think on the long-term scale.  While it may be painful to fork over money to buy one way links, NOT buying one way links may actually cost more in the long run.  To understand this, let us look at the other ways of getting one way links to your site.  The first is to make such a great site with lots of information that everyone will automatically want to link their sites to it.  There is a bit of a Catch 22 here though: if no one can find your site because it isn’t in the SERPs, how will they know it is so worth linking to?  While natural one way links are by far the most preferred (and cheapest) method, there is too much SEO competition out there to go about it naturally.

Many enterprising young webmasters set up dozens or even hundreds of bogus sites just for the sake of putting up back links to their main site.  Now we know that the search engines are looking for quality links, not just quantity.  If you want these links to count, the sites they are on have better be great.  You could spend your time making lots of great websites that all link to your main page and sure, you might get up on the SERPs.  However, you are spending a lot of time and resources that should be spent making your main site fabulous (thus drawing in natural one way links).  When you look at the alternatives, to buy one way links is a great option especially for sites that need an extra boost to get them off the ground.