Tag - Link Building

Easy Ways To Improve Your Search Engine Optimization For Higher Rankings And More Website Traffic

A website you build might look really flashy and pack in a lot of features, but ask yourself an honest question here: What good are all those bells and whistles doing if nobody’s even visiting your site? This is the problem you’re going to have unless you address the issue of SEO, so bone up on your skills.


When setting up your site using SEO, don’t forget the importance of the site-map. Search engines spiders love site-maps, as do human users. It shows both groups where everything is on your site, and increases the keyword density of your pages. Site-maps also help boost your linkage ratings similarly to backlinks.

Authoring a blog and commenting on other blogs related to your website’s niche can be a good SEO technique. It is not difficult to get a blog ranked on the results page of the search engines, as long as you constantly update the content. Backlinking is an essential part of boosting your search engine rankings.

Building backlinks is a good SEO technique, but avoid linking to bad neighborhoods. The number of backlinks your site has usually positively effects your site’s search engine results page rank, however any backlinks from bad neighborhoods can make your site guilty by association causing search engines to penalize your website. It is best to avoid adult sites, gambling sites and free-for-all link farms when building backlinks.

When creating backlinks to your website in order to increase your web site’s search engine ranking, remember which factors determine the value of a link. A quality backlink depends on the anchor text in the link, the pagerank of the page linking to your website, the page title of the page linking to your website, the reputation and quality of the website linking to your website and the method used to create the backlink.

Remember that the people who visit your website again and again will bring more traffic to you because they will tell their friends, post a link to your site on their social networking page, give you backlinks in their articles, and so on. This is why it is important to demonstrate genuine respect and concern for your visitors and build a good relationship with each one.

Link Building

When it comes to search engine optimization, you must remember that content is always king. The key to attracting visitors to your page is to load up on as much unique, relevant and well-written content as you can about your particular keyword. Link building only works if you have good content to back it up and keep readers coming back for more.

You need to treat link building as a process that keeps going. Spend a few minutes every day on your link campaign. You can pay for services that will build your links for you, though those have proven not to be as effective as taking the time and doing it yourself.

The top priority in SEO these days is article marketing. It is the very best technique for link building in SEO today. By adding good content to your site on a regular basis, you will be generating links to your site at a consistent and measured rate, that will attract the right kind of attention from the search engines.

Start a blog and do your best to stay in touch with other blog owners that are in the same industry. if you read a lot of different blogs and leave comments on them you will start to build relationships and possibly help increase your exposure and help you with your link building.

Build links to your site naturally. There are plenty of automated link-building programs for sale, but they do not always work. Also, the search engines often know and do not appreciate speed-of-light link building. If you have no links today, and one thousand links tomorrow, they will know something’s up, and may remove your site from their indexes. Don’t chance it build your links manually.

In order to improve your site’s search engine optimization, it is vital that you work on link building. One of the most important factors in determining your Google page rank is the number of links pointing to your web site. Generating links with other web sites and blogs will greatly improve your site’s page ranking.

Search Engine Optimization

Frequent updates are a powerful tool in the ongoing effort to optimize a website for search engines. It is tempting to view search engine optimization as a one-time treatment for a business website, but in fact it is an ongoing process. Adding fresh content to a website – content that contains the same keywords as the rest of the site – can leverage the site’s position on search engine results pages.

Tag optimization is really the key to search engine optimization, because your tags are one of the most important aspects of your website. In days gone by tags were just a way to get across basic info, now tags are used in order to locate your site and to rank it accordingly!

When you are trying to achieve Search Engine Optimization, do not forget the importance of the description meta-tag. This means you must have excellent grammar and no typo’s in the meta-tag. It should include at least two of your key-phrases. While the title of your site is critical in search results, an internet searcher will read the description to make their final decision on which site to click on.

Make your page friendly to search engines. Do some research on search engine optimization and incorporate some of the easier tips and tricks into your site. The higher ranked your page the better. Make sure you include keywords in your posts and in your titles. This will make your site easier to find for a search engine crawler.

Google and other search engines work diligently to insure that search engine returns are as objective and relevant as possible. These companies don’t react kindly to web page owners that try to circumvent objectiveness and relevancy in favor of drawing users to their site using shady Search Engine Optimization techniques.

Effective SEO tactics will not require a high level of skill or even a whole lot of effort. What’s important is that you take the right approach. As you learn about SEO, you will find that a few minor tweaks can equate to big results. Get started on your optimization by using what you’ve learned here.


You can also learn a lot about SEO at SEOMoz

To Buy or Not to Buy Backlinks

We receive many questions whether paid links still work or not. We want to assure you that they do still work and there was an article on searchenginejournal.com where they were talking about them. They clearly said there that paid links still work. Of cause, they mentioned several reasons why you should not buy backlinks, but most of those are related to low quality pages from which some webmasters buy links and to the number of outbound backlinks on those pages.

Those who do not want to pay for text link ads will support that article and will see only negatives there. However, to us it really sounds very positive as they confirmed that getting backlinks buy paying for them is still working great. Moreover, we have a lot of proof from our clients’ and from our own experience.

Think about it. What is the difference between paid backlinks and not paid backlink? How search engines can determine this? If you do it properly, there is no way Google or any other search engines can recognize them. The only exception is when link brokers generate them in the same, ‘unnatural’ way. Some of them do it by creating table tags, which is not usual e.g. to see such kind of links on WordPress blogs. Some of them validate their link box code without any security etc. We are proud to say that we use a comprehensive mechanism for validating our links and offer manual link placements.

But as we have said it many times before, paid links cannot be harmful. Think about it again. What if you wanted to get rid of your competitors? You could go an buy tons of low quality backlinks to point to them. Will it harm them? The answer is NO. If it was true then everybody would be doing this.

In addition, what is the difference if you get a paid backlinks or a free one? There is actually none. The only difference is the quality of the page from which you are getting it. So, the main thing to remember about when you buy backlinks or even when you are getting it for free is to check the quality of the website and the page from which you are getting it.

This is the reason why we are collecting additional information about pages we have in our inventory.

To summarize what has been said in this article we can say that the bottom line is that all links still work and paid links too. The main thing is to look carefully at the pages you are getting backlinks from.

Link Building Strategies That Work

How to Build Backlinks in Post Panda and Penguin World


Everybody has heard about new Google algorithm updates and how difficult it is for webmasters to promote their websites and as a result to earn money online. I am not going to talk about how to re-gain positions in SERP (Search Engine Results Page). I am planning to release another report soon, which will provide you with exact steps on how to improve your website’s ranking if it was penalized.
One of the steps in this process is a proper link building strategy you should follow.

I see today more and more people are talking about content only and its importance for good position of your website. I totally agree with this and content is the KING! But there is a small ‘BUT’ there. Imagine that there are two similar websites with superb quality content, targeting the same keywords. How Google or any other search engine can decide, which of those sites should go first in SERP? (We assume that both of those websites have the same domain age, no issues with hosting speed etc.) I believe you can guess the answer here – BACKLINKS. You can think about backlinks as about recommendations, given by other people for a website.

In the real life you would rather use services, which were recommended to you by somebody who has trust rather than by somebody dodgy, would not you? The same is true for backlinks pointing to your website.

It is difficult to cover all details of a proper link building in a short report, but I will try to describe methods we use in my company to promote our own as well as our clients’ websites.


You probably have heard about most of link building methods listed below, but I am really surprized that most of internet marketers fail to utilize them properly.

Article Marketing

I believe that most of people reading this report know what it is. For those who do not know this yet, it is a process of submitting unique articles to article directories. I would like to emphasize word ‘UNIQUE’ here as this makes your article more valuable in the eyes of Google and will help you to avoid penalties.
You might ask, “But my articles are going to be republished on other websites, which will make my articles not unique. What is going to happen then?”. This is true and the purpose of article marketing is to make other websites to republish you articles, so more backlinks from them are pointing to your website. Please remember that articles on most famous article directories, like http://ezinearticles.com/, are crawled by search engine spiders almost immediately, so by the time they are reused somewhere else search engines already know that the original article was published at the particular article directory.
There is also a requirement for republished articles to have your original links in them in addition with a link to the original article. This brings more weight to your article and to backlinks pointing from it to your website.

There are a lot of tools, which allow you to submit your articles to multiple directories, but I would not recommend anyone to use those tools to post articles with backlinks to your money pages. Use them for your second or even third tier of backlinks.

I am going to stop here and will advise those of you who are not familiar with article marketing to search for it online as there is plenty of information out there. You can also find a list of article directories in Google, but most popular from them are http://ezinearticles.com/, http://articlesbase.com, http://goarticles.com etc.

Guest Posting

This is a process of posting your articles on authority websites and blogs in your niche. It sounds simple, but it is really hard work to find authority websites, which would agree to publish your article. The key here is ‘AUTHORITY WEBSITES’!
I own a lot of websites and among them I have quite a few auto blogs, with a content coming from different sources. Those blogs do not have any authority whatsoever and I am surprised that I keep receiving a lot of requests for guest posting on those websites. Unless you have a dedicated person who manages this process for you, I would advise you not to waste your time contacting these low quality websites to get backlinks from them. Spend more time on finding real authority websites to publish your content on. Again, this is not easy, but if successful, it will worth it.

If you still want to have your content posted on multiple blogs, you can use Unique Article Wizard (UAW), which will post your article to hundreds of websites and article directories. I personally use it, but only for my second and third levels of backlinks. I used to use it to link directly to my money websites, but not anymore. It does not mean that it is not working any more. I simply prefer to have higher authority links on my first level of backlinks. But it works well for micro websites and I see a lot of people use it for marketing of local businesses too.

Blog Commenting

From the title you should understand what it means. It is a process of finding blogs in your niche or related niches, then visiting and leaving comments to blog posts published on those websites. As a part of this process you will be leaving a backlink to your site.

I personally stopped using it, but it can still be used to get great backlinks from authority websites. If you decide to do it, then spend time on finding real authority websites in your niche and post relevant comments there.

Do not use any software like Scrapebox for it, especially to link directly to your main site. If you still want to use it, then use it carefully for the second or even third level of backlinks. It also takes time to run those tools, so I would advise you to use Fiverr or other places to find services for it.

Forum Profiles

This is a process when you visit multiple forums and register accounts there. Once account has been registered on a particular forum, you will go to your profile and edit it, so it has your backlink in it. Usually you can have this link either in a ‘bio’ or ‘web page’ field in your profile.

I do not use it and do not recommend anyone to use this strategy for link building. Google has devalued these backlinks, because of a lot of abuse. It is fine to add your website to profiles, which you are actively using, but do not waste your time on spamming other forums with your fake profiles to gain low quality backlinks.

Web 2.0 Properties

Web 2.0 websites are sites with high PageRank and authority, where users can create accounts and publish their content. Some websites allow you to publish simple articles and others allow you to have your own blog hosted there.

This strategy is very efficient if implemented correctly. Quite often internet marketers use Web 2.0 websites just for profile backlinks. What it means is that they register accounts on Web 2.0 websites and only update their profile to incorporate a text link to their website within e.g. their bio field. This is OK, but it does not bring a lot of link juice hence they bring low value to your site.

I encourage you to use Web 2.0 websites to create proper backlinks. This does not mean that you have to ignore profiles in your Web 2.0 accounts. You still have to update them to have backlinks to your pages. What I really mean here is that you need to publish content on them with contextual backlinks in it. You can use these types of backlinks on any level of you backlinks hierarchy.

I use Web 2.0 properties to get backlinks to my money websites, to promote other Web 2.0 properties, for backlinks to my articles, published in article directories etc.

The most well-known Web 2.0 websites are http://www.squidoo.com/, http://www.weebly.com/, http://wordpress.com/, http://www.blogger.com, etc.

Social Bookmarks

Social bookmarks are websites, which allow users to bookmark and share links to websites they are interested in. So, when you bookmark a webpage from your site, you are getting a backlink to it from a social bookmark website. These types of backlinks used to work great, but today they do not bring much value in terms of link juice. It is still worth using them as they help to index new pages on your websites, Web 2.0 properties, etc. They can also bring some traffic to your site.

I still use social bookmarking occasionally, but not too much anymore. If I want to bookmark e.g. my Web 2.0 property, I use social bookmarking services from Fiverr as it helps to save a lot of time. You can buy software to do it for you, but it still takes a lot of time, so I prefer to outsource this process to somebody else.

Paid Backlinks

This is a very interesting topic. There are two groups of people there. First group is saying big NO to paid backlinks. I believe that this group contains the majority of internet marketers and SEO specialists out there. They believe that you can be banned by Google for doing this. I personally completely disagree with this opinion. If your website is bad and you use low quality backlinks, then this is the reason for ban of your website. If paid backlinks could cause real damage to your website, then it would be so easy to get rid of your competition. You could simply go and buy a lot of cheap low quality backlinks to remove your competitors from the first page of Google. But this does not work this way.
Second group and I belong to it, use paid backlinks to get high quality backlinks to their websites to rank higher than their competition. They do not afraid to buy backlinks and they understand that time is money and that they can pay for great authority backlinks and save time to expand their business.
I own a website this website (http://www.backlinks4u.com/), which I also use to buy backlinks from high quality websites to promote my own websites and websites of my clients.
I am really proud to say that none of them have ever been banned or penalized. As with anything in this world, you need to know how to use it correctly.
You can get real backlinks from websites with PageRank of up to PR9 there!

There are several main things to look for when you buy backlinks.

First thing look at is the authority and rank of a website you are getting backlinks from. Try to buy several very high authority backlinks and mix them with lower authority websites, so you do not have only high authority backlinks, which will look very suspicious. Also, keep those backlinks for at least several months as, after all recent Google updates, it takes at least 3-5 weeks for it to update your ranking properly.

Try to use more site wide and contextual backlinks as they will bring the most link juice to your website and proved to be the most efficient backlinks since Panda and Penguin.

Get links from pages in the same or related niche to your website. It is very important to have backlinks from relevant websites. This is actually the main factor for ranking high in SERP. If your main goal is to increase PR (PageRank), then simply buy the cheapest links with high PR to do this. For example, to gain PR3, you would need to buy two or three backlinks from webpages with PageRank equal to 3. Please note that this is estimation, based on my experience, and sometimes you might need a little bit more links for it.
Of cause I would advise you not to use links from adult and other suspicious niches unless you are in those niches yourself.

Lastly, do not use it as the only method in your link building process. Mix it with other types of backlinks, mentioned above.


I decided not to write a summary, which repeats what is said above, but will actually show you my link building structure.

First Tier
– High and Medium authority paid links
– Article Directories
– Web 2.0 properties
– Link Exchange (I did not mention this before, but you should know what it means. And I do not use reciprocal link exchange)

Second Tier
– Medium and low authority paid backlinks to Web 2.0 properties
– Web 2.0 properties
– Article Directories, including lower quality ones (can use automation tools for it)
– Unique Article Wizard (UAW)
– Bookmarks

Third Tier (I do not use this level very often)
– Lower quality article directories (can use automation tools for it)
– Web 2.0 properties and profiles
– Automated blog commenting
– Automated profiles creation

As I said above, this has proven to be very efficient method for link building today. If you follow this report and start using methods, mentioned above, you will see that ranking of your website will start improving in a short period of time.

I would also like to add that you should use a combination of different backlinks in your strategy.

As an example you can start with the following routine during a week:

Day 1: Create a Squidoo lens

Day 2: Create and submit an article to EzineArticles

Day 3: Create a blog on WordPress.com

Day 4: Create an article with links to what was created above and submit to UAW

Day 5: Create any Web 2.0 property to promote something, created in

Even though paid links are included in my link building strategy, I did not mention them here as usually it is not a regular routine and people buy backlinks in big chunks.
I would advise you to add 1-5 links every week for a month and if this works to add more links later.


You can download this report CLICK HERE

How to Use Paid Backlinks for Offline Services

Sorry, that we have not been posting for quite some time now. We will try to change this and to provide you with new useful information more often.

Today we decided to shed some light on how we and our close partners use links in our inventory to promote websites of small offline businesses, like dentists, accountants, lawyers, restaurants, etc.

Probably we are not going to say anything new here, but we hope that this post will be useful for some of our regular readers.

First rule is that you should not use only paid links, but you should mix them with other link building strategies, like Web 2.0 properties, link exchange, article marketing, etc. Having said this, your paid backlinks can, actually, bring the most value and link juice to your website. The best thing about paid backlinks is that you can find high quality websites, willing to place your links on their pages in one place, which saves a lot of time. We prefer to spend our time on finding new clients and expanding our business rather than spending it on sending hundreds of emails, proposing link exchange or guest posting.

Second rule is that you should not buy all backlinks in one go. This process should be spread evenly over time period. You do not want search engines to see a number of backlinks jump up in one day and then to stop growing. They should see that people keep adding backlinks to your website, which will increase its authority.

Third rule is pretty obvious. You should buy backlinks on relevant websites or on websites in related niches.

Next rule is to try buying links on pages with high page rank and with high page authority. At the same time, you should not buy text links only on pages with very high authority as this will look unnatural. You should also include links with lower page rank and authority in the list of backlinks to your websites.

Finally, we would advise you to try to get contextual, site wide or contextual site wide backlinks. Over time, these types of one way links proved to be the most efficient.

We know that a lot of webmasters afraid to use paid backlinks and nobody can blame them for it. There have been a lot of PR and marketing campaigns against them. But let us show you one example. Imagine that there is an annoying competitor’s website, ranking always higher than yours. What would you do if the statement that your site can be banned for purchased backlinks was true? Exactly, you would go and buy backlinks from tons of low quality websites to make your competitor banned, would not you? So, if it was that easy, than it would allow people to cheat on the system again and again.

There is really should be much more for a website to be banned. And remember that if a website due to be banned, it is usually done manually by a physical person, who would analyse this website and if there is a lot of rubbish content and rubbish backlinks, that it will be a perfect candidate for a ban.

Lastly we want to say that none of the websites, we have been promoting, using our inventory, have been banned or de-indexed. So, now it is really up to you whether you want to waste your time or save it for expanding your business or for spending it with your family. It is up to you. On our side we will answer any questions you probably have.

If you decide to try paid backlinks, you can start really small and to see whether this is working for you. Our system does not charge advertisers for a whole month in advance, so if they decide to cancel links earlier, they will only pay for the time when backlink was physically live. So, there is no reason not to try us. If you still have any doubts, do not hesitate to ask our support for any assistance you need.

Why Link Building?

As the search engines crawl through the web, we have these links that are like streets to these search engines. Search engines analyze the popularity of a page or site through the number of links connected to them. Although trusted sites tend to link to other trusted sites, spammy sites rarely get links from trusted sites. If you want your site or page links to matter to the search engines then you will have to make your site important and famous.

There are tons and tons of websites that offer their visitors the chance to create links through comments on blogs, user profiles, signing in to these sites etc. Although the links created by these websites do not have very high value they do have the capacity to make quite an impact. Not to forget though that the automated method of link creation and the links created are very likely spams also many site owners and search engines do not prefer the manually made ones either. Organizations these days are hiring SEO’s that can assist in making their websites search friendly, however, a weak and soft backlink profile is an open invitation to high competition. There is also another option for back links that most people go for, to buy backlinks cheap! Although bought backlinks may have some impact on your website, they still come with risks like being discovered and getting banned by Google etc.

One may ask, if link building is such a hassle then why do it? Well, link building has more advantages than you think it does. No matter what people say, there is no question that link building is one of the best ways to make your site popular. First off, link building helps in getting your website or link popular! Link popularity basically refers to an overall number of sites or pages that link to your website, hence, resulting in you getting more inbound links. Just incase you don’t know what inbound links are, it means other websites linking to your website. The second good link building does to your website is that it increases your page rank. As stated earlier the more inbound links the better, and when these inbound links are of high PR search engines will easily detect your website and will put it among ranking sites. However, if your inbound links are of low PR then the whole process can backfire on you and this usually happens when you buy backlinks cheap, as these links tend to have really low PR.

Moving on, once you have experienced the first two benefits of link building the rest just keep coming forming a chain of benefits. After getting your page rank increased, it will get really easy for your website to get links in the future. You have to make sure that the PR of your inbound links are high because the future links only depend on the high PR of the links connecting with your website, as other websites will then be sure of the authenticity of your site. Getting the top position in the search engines result page is all that matters and the previously mentioned benefits will get you here, increased search engine ranking. This depends highly on link popularity and page rank.

Want to know what more Link Building does? It gets you quality traffic from relevant sites which means increase in sales if anything. The site will be seen as a valuable resource when there will be high quality incoming links. Link Building also helps massively in creating awareness of your site along with credibility and visibility. Not just that but it’s one of the best ways to advertise about your website as well as you will appear on other websites for free! What more could you want for your website? So get to work and make your website or page successful through link building.

What Backlinks Can Do For Your Site

When you run a business or a service and the main way you reach people is through the Internet, then you will want the best web site as possible. Being the best means that the content needs to be unique, the search terms needs to be in place and the backlinks need to be set up properly. Why do you need all of those pieces to your website to be the best? All of those parts help to get your website to the top of the search rankings, where it will become more visible to a broader audience. And having people see your webpage is why you went in to business, right?

What are Backlinks?

There are some components of the website that you might not understand how they operate or exactly why they are important. Backlinks might be one of those pieces you don’t exactly understand what it is, but your web developer assured you is important in order to keep your page near the top of the search results for your specific niche or industry. Backlinks are ones directed to your site from other sites. The more backlinks you have to your site, the more popular the search engines feel that your site is.

The more backlinks you have that are from valid sources, the better the web spiders will rank your page. And web spiders will check to make sure the backlinks are valid, because their validity will increase or decrease your search engine ranking. Google is becoming more picky on the type of backlinks used, so you will only want to get your from reputable sources. Being able to buy backlinks cheap is a way to keep your site on top of the search engine rankings without spending a fortune.

The links could be from sites within the same industry or they could be to complementary industries or services that would work with your business. As long as the backlinks are valid and working, they will help the SEO of your site to remain towards the top of search engine rankings. Skipping out on having backlinks is not recommended as they help the overall placement of your site on search engines just as much as articles and META information does.

To keep your site fresh and from being penalized by search engines, you will want the backlinks to keep adding on. When you buy backlinks cheap, then the links will be connected to your site and then the web spiders can keep searching it and increasing your page ranking. The more quality the link is, the more relevance is placed to your site. That is why valid backlinks are important to use.

Life Without Backlinks

One can always go without having backlinks on their site. However, when there are no links, then the search spiders will not give it as high of a ranking as another site that does have the proper backlinks. Why? When links don’t come in and out from your site, spiders don’t believe it is relevant as a site and will penalize it by not letting it climb to the top of the rankings. Imagine how well your business will do if it never rises to the top of the search engines on the major pages like Google or Yahoo. Not very well. Businesses thrive and survive when they get moved up to the top of the search listings.

Backlinks are an easy way to add credibility to your site. And if spending a few minutes or even hours can make your page jump from the fifth page to the first page, the difference could be in thousands of new customers or hundreds of new items ordered from your pages. Being higher in the search engine rankings can be the difference in your business thriving and your business struggling for years and then going out of business because the website could never really launch and make it higher on the search page. Backlinks could have been one tool used to effectively bolster your site rankings and keep you in business and thriving.

Backlinks are just one piece of the SEO puzzle used to determine page rankings by the major sites like Google, Yahoo and others. While it is just one piece, it is important to have or else your page rankings will be affected in a negative way. Lower page rankings is never a term that someone wants to hear, especially when it is something they can control by altering what comes in and out of the webpage. Keep all of the pieces of your SEO puzzle in place and use quality backlinks to keep the site relevant and near the top of search engine pages and your business will have success on the Internet for years to come.

How to Boost Your Search Engine Ranking with Quality Link Building

Getting your website into the top ten positions of Search Engine Results Pages is no easy task. That’s if you don’t know how. This article will discuss the methods I use to keep my site in the top three positions for my chosen keyword phrase.

As most of us know, Google is the world’s biggest and most relevant search engine. The problem is that their algorithm changes on a daily basis, and they won’t tell us what those changes are. Even the engineers at Google are unaware of each individual change, and it’s quite a private affair.

So one day your website is at number one position, the next position ten, or even worse, fall into the sandbox. And once your site gets into the sandbox, I can tell you it’s a lot of hard work to get back into the first page of search results. Your site will be buried with thousands of other sites that nobody will ever find through the search engines. Not unless some drifter goes to page twenty of the results pages.

But fear not, there are some evergreen techniques you can use to maintain or achieve a high ranking. The first I will talk about is content relevancy. Google are big on this one. If you build a site using content generator software and plaster it with Adsense or affiliate program adverts, your site will be picked up as a spam site, and you will be blacklisted forever. Such black hat techniques don’t work these days, as the big G are no dozer’s and their complex algorithm will pick it up. Also, your site would be short lived anyway, and users will not stay around to read the jumbled garbage.

On the other hand, if your site is full of quality content, relevant to the keyword phrase of the user, your site has a better chance of staying in the top ten search engine positions. Therefore driving more targeted traffic to your site and you will make more sales. Visitors will hang around longer, and even refer friends from Facebook and the like. But the snag here is that you must update your site at least once or twice a week. The more pages you have, the more brownie points you earn with Google, and the more reputable your site becomes. Also, your site must not contain misleading or untrue information. Google have actually begun manually reviewing websites and banning those it feels will damage its reputation as the world’s biggest and best. And once your site is banned, it can take many months to get back in, and that’s not guaranteed either.

So the other traffic generating, ranking booster technique I will discuss is the art of link building. This involves visiting numerous high ranking sites and requesting a link back to your site. The more links back to your site, the higher up the search engine ranks you will climb.

Now before I go into how to do this the right way, let’s talk about software that automates this task. A couple of years ago I purchased a program that promised me to get four thousand backlinks within a week. I thought ‘hey – this sounds great’. So fair enough, it got me the links ok. My site was in the top ten results for a month, and then it was banned! It was all down to an algorithm changes that detected this software that automated the backlinks. Google likes backlinks that are made naturally, and it’s advised never to use software for this, it’s just not worth it.

Anyway, the first method I suggest for getting your first bunch of backlinks is to submit your site details to online directory websites. You’ll have to go to each site, register then submit your link. Now unless you pay for having your site advertised in these directories, it can take up to three months for your link to be submitted. So just do a search for ‘free website directory’.

The next form of link building I will talk about is social bookmarking. These are high ranking sites that allow people to recommend your site, place votes and in turn drive traffic back to your site. The top four social bookmark sites I use are Digg, Del.icio.us, Reddit and Slashdot. I advise you only make three backlinks a day, as well as use a variety of titles, descriptions and link back to different pages on your site. This makes it look natural in the eyes of the search engine algorithms, and you remove the risk of having your site banned.

And lastly, the other link building strategy is getting links from Web 2.0 sites. This involves you posting original articles on the sites, with a resource box at the bottom. Now your backlink MUST contain the main keyword phrase of the page you are linking to, or it will be deemed invalid. The main Web 2.0 sites I use are Squidoo, Hubpages, Weebly and WordPress.

Also, you could pay someone else to create all your links, but I don’t advise this because some unscrupulous individuals are using spam software, and you risk losing your place in the search engines.

That sums up this discussion on gaining quality links to your site.

Link Building Services in the Post Panda Era

Link building services had to definitely change their strategies following the new Panda updates. First will attempt to define what link building is so that we understand how things have changed following the search algorithms updates. Search engines use three criterias to rank website pages. The factors involved in calculating how a page is ranked include on page optimization, the popularity of the page in relation to back links volume pointing to the page and the relevance of the keywords used on the content in the site. All these factors are important but none of them takes a lot of time and study as link building. It is probably the most time consuming exercise undertaken by any webmaster or SEO expert.

To understand how backlinks work, let’s take an example of a road with road signs. Think of the road signs as the backlinks, the more of these signs on the road giving directions to a particular location the easier it is to get to the location and most certainly the more popular the location will be because everyone passing through the roads will have at some point read one of the signs. So with this example search engines think of sites with a large volume of backlinks as being popular and thus give them priority when it comes to retrieving search results. The more backlinks one site has the better chance of it appearing higher on the page ranks.

Another example we can use is if we can think of websites as real estate locations, with the prime city locations with the tallest building as being the most popular and the interior locations as being the least popular. Having that in mind now, let’s imagine that the tall prime buildings have large billboards on them advertising other buildings. The bigger the building the more popular it and so the more people visit the building thus having a lot of traffic.

Now all the people who visit the building will always get to notice the large bill boards advertising other buildings with nice things on sale and the people will definitely make an effort to visit the advertised stores. In trying to differentiate the value of backlinks, let’s think of billboards appearing on tall popular buildings as being more expensive but highly effective in driving traffic to the advertised stores. A small building with a small poster advertising another building is not given much attention as one that appears as a big billboard on the most popular building in town. There is really no better way to explain this other than the two examples above.

The point is, one has to understand that text links aren’t just backlinks sand that some links have more value than other. For instance text links from a web page with page rank 5 have more value than a web site with page rank 1 or 0. So while conducting your link building campaign it’s important to invest in building links from highly ranked websites, otherwise all your efforts will not produce much reward. For this reason companies providing link building services offer professional link building campaigns that over time will bring your site to the ranks that you desire and that is top ranks. Take note that link building is not something you do overnight and wait for results. It takes strategic planning, and should be done over a period of time so as not to raise flags to the search engines.

Most websites get flagged and banned by the search engines when they suddenly build high back link volumes over a short period of time. Let’s say, the last time the spiders crawled the internet to look for new content your website was indexed as having 20 inbound backlinks, 3 days later your site has 10,000 inbound backlinks, definitely your site will raise eyebrows, the search engines like to be fair and one thing they don’t like is to be cheated so having done that you could face a penalty of being ignored by the search engines which will definitely be costly to your business.

Following the recent Panda updates link building has tremendously changed and some of the traditional link building strategies don’t have any more relevance and for this reason don’t make any more guesses, employ a link building services company to plan and conduct an effective link building campaign for your website.

Why To Buy Backlinks

There are a lot of debates around this topic and we are also getting questions about why would you buy backlinks? Quite often webmasters think that they are paying too much for text link ads, but they should really think about it in a completely different way.

When you pay for backlinks, you are actually buying a position in search engine results (SERP). So, depending on your niche you can estimate how much a position on the first page of Google or other search engine can bring you in revenue, so you can set a budget for your link building campaign. So, do not think about backlinks purchase as about simple link buying technique, but you are actually buying a position in SERP.

Second most frequent question we get is whether a website, which has bought links is going to be banned or not. The correct answer would be – it is not going to be banned because of bought links. If it was the case, than it would be very easy to get rid of your competition. Simply go and buy text links and you are goint to get rid of your compettitor. This is not the case. There are many factors to get your website banned and the main one would be to have a trash content on your website, then it would be spamy backlinks to your site, which are coming from websites with bad content or links, which look spammy, like massive blog comments, profiles etc.

Another thing, which can mark your website to be banned, is a huge number of one way links to appear in a short period of time. So, if you buy text link ads or build backlinks in a different way, make sure you spread this process over time, so number of backlinks to your website grows gradually.

Last thing we would like to add is that having investigated different tolls, which simulate how Google and other search engines try to identify bought backlinks we noticed that it is more chance to be cought if you buy simple text links on separate pages of a website and it looks more natural, when you have context links or site wide links instead. Because of this we added a capability to buy different text link ads in our system, including simple text links, contextual links and site wide links (both text links and context links).

We hope this article has clarified some of the questions, but if not than feel free to get in touch with our support for further clarifications.

Buy Site-Wide Backlinks

We have been asked many times to add an ability to buy sitewide text links, so we have worked hard to add this ability for our advertisers.
Now you can buy four types of backlinks, which are listed below:

  • Simple text links
  • Context links
  • Site-wide simple text links
  • Site-wide context links

To learn more about buyind sitewide backlinks, read our how to buy backlinks guide, which explains all the steps you need to follow to buy different types of text links.