Is it Worth It to Buy One Way Links?

Link building is one of the most time consuming and tedious parts of search engine optimizing.  It is also, however, one of the most important aspects when it comes to getting your site in the SERPs.  Not so long ago, the solution for webmasters to build up a large amount of strong quality links was to swap reciprocal links.  While none of us really know the exact mechanisms of the Google algorithm, we do know that reciprocal links aren’t worth one way links.  Some webmasters try to get around this with three way links but, really, don’t they realize that the search engines can spot these?  If you want to get back links to your site, there are several ways to do it.  Surprisingly, to buy one way links can actually be the cheapest option.

As business people, we know to think on the long-term scale.  While it may be painful to fork over money to buy one way links, NOT buying one way links may actually cost more in the long run.  To understand this, let us look at the other ways of getting one way links to your site.  The first is to make such a great site with lots of information that everyone will automatically want to link their sites to it.  There is a bit of a Catch 22 here though: if no one can find your site because it isn’t in the SERPs, how will they know it is so worth linking to?  While natural one way links are by far the most preferred (and cheapest) method, there is too much SEO competition out there to go about it naturally.

Many enterprising young webmasters set up dozens or even hundreds of bogus sites just for the sake of putting up back links to their main site.  Now we know that the search engines are looking for quality links, not just quantity.  If you want these links to count, the sites they are on have better be great.  You could spend your time making lots of great websites that all link to your main page and sure, you might get up on the SERPs.  However, you are spending a lot of time and resources that should be spent making your main site fabulous (thus drawing in natural one way links).  When you look at the alternatives, to buy one way links is a great option especially for sites that need an extra boost to get them off the ground.

What It Means to Buy Quality Links

Before we talk about why to buy quality links, let’s look at what the ideal link should be. In the perfect situation, a back link is given to your site naturally from another site probably because the two sites are relevant. In this case, the link is on a normal page and maybe even included in text. If we want to talk in terms of perfection, than a quality link also comes from a site that you’d be proud to be associated with. For example, it would do wonders for your site to get a link from high rankings sites like The New York Times.

If you have a standard site with some text and lots of products, it is going to be hard to get these ideal links. It will also probably be pretty difficult to even get anywhere near the top of the SERPs, especially for competitive niches. That is why it becomes important to buy quality links. When it comes to buying links, you have a lot of different options ranging from the super cheap to the extraordinarily expensive. How do you know if you are buying quality links or not? Basically every SEO and link building company will claim that their links will get you results but there is rarely a guarantee of this.

If you are looking to buy quality links, then you need to find a company that is open about its tactics. In order to understand what you are paying for, you will also have to know what to look for. The most basic rule of link building is quality over quantity. A bunch of dead sites that link to yours will do you no good. Even worse, a link farm can end up costing you rankings. Before buying links, you need to find out a few things. First, what is the site where your back link will be placed? You want the site to be relevant to yours. Next, how many links does the site sell. Now, you want to get into the finer details. See if you can’t have your link placed in the middle of text on a high-ranking page. Avoid buying links that are all listed on a separate page altogether. For every place where you can buy quality links, you will find smaller differences that affect the price. Keep in mind that just a few quality links can make a huge difference in your rankings.

Tips For When You Buy Links

Once newbies to SEO figure out how important backlinks are to your site, a lot of them run out and buy links from every end of the web. After the 1000th backlink and no change in the Google SERPs, they will probably start to rethink your strategy. Let’s face it: there is no way to cheat the Google algorithm. If we could, then the sites with the most money and best tricksters would always come out on top and all of our searches would be completely useless. When you buy links, you shouldn’t be thinking of it as a way to cheat but rather as a way to start networking. Since all businesses, including online sites, are about getting powerful friends, buying links is a bit like making campaign contributions to the right politician. If you are going to buy links, you better make sure that you are networking with the right sites with the power to get you results. Here are tips for when you buy links:

1. Relevancy! Buy links only from sites which are relevant to you own.

2. Do not buy links from sites which already have many paid links.

3. Be careful of buying links which will be labeled as “sponsored” or “paid.”

4. Pay attention to where the backlinks you buy will be placed. If you can buy links which will be placed in the middle of content, this is a big plus. Try to avoid buying backlinks which will be in footers or sidebars. Especially avoid links that will be placed on a separate page. These may be interpreted as link farms by Google!

5. Mind your anchor text. You want to make sure that your anchor text looks natural. You should also be varying your anchor text on every single page from which you buy backlinks.

6. Look at the page ranking of the site for its own keywords. If the site cannot do well for its targeted keywords, then it will probably not help your site.

7. Don’t just buy links for your homepage. You should be getting links which are pointed towards all the pages which are in your website.

8. Don’t focus on page rank while deciding where to buy your backlinks. Page rank is usually not up to date. New pages may have a low page rank but can still provide you with great backlinks, assuming that they are pertinent to your targeted industry.

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