Link building is one of the most time consuming and tedious parts of search engine optimizing. It is also, however, one of the most important aspects when it comes to getting your site in the SERPs. Not so long ago, the solution for webmasters to build up a large amount of strong quality links was to swap reciprocal links. While none of us really know the exact mechanisms of the Google algorithm, we do know that reciprocal links aren’t worth one way links. Some webmasters try to get around this with three way links but, really, don’t they realize that the search engines can spot these? If you want to get back links to your site, there are several ways to do it. Surprisingly, to buy one way links can actually be the cheapest option.
As business people, we know to think on the long-term scale. While it may be painful to fork over money to buy one way links, NOT buying one way links may actually cost more in the long run. To understand this, let us look at the other ways of getting one way links to your site. The first is to make such a great site with lots of information that everyone will automatically want to link their sites to it. There is a bit of a Catch 22 here though: if no one can find your site because it isn’t in the SERPs, how will they know it is so worth linking to? While natural one way links are by far the most preferred (and cheapest) method, there is too much SEO competition out there to go about it naturally.
Many enterprising young webmasters set up dozens or even hundreds of bogus sites just for the sake of putting up back links to their main site. Now we know that the search engines are looking for quality links, not just quantity. If you want these links to count, the sites they are on have better be great. You could spend your time making lots of great websites that all link to your main page and sure, you might get up on the SERPs. However, you are spending a lot of time and resources that should be spent making your main site fabulous (thus drawing in natural one way links). When you look at the alternatives, to buy one way links is a great option especially for sites that need an extra boost to get them off the ground.